Participant in WWF’s Forests Forward programme since March 2021 and currently in the Performance Phase. In this phase, Veracel and WWF are jointly implementing agreed action plans and demonstrating progress towards the intended outcomes and impacts.
The aim of the engagement is to co-create projects and initiatives, in partnership with the private sector, to scale up forest landscape restoration and promote innovation in the Atlantic Rainforest. By strengthening market linkages for responsible purchasing and consumption of wood fiber, opportunities for investment to upscale forest landscape restoration beyond supply chains can be identified. As a result, the experience of companies working on the ground can provide valuable contributions and lessons learned to be shared with other relevant stakeholders.
Action Area
Improving Forest Management
This action area pertains to the management of forest resources, be it natural forests or plantations, for specific impacts (e.g. protection of watersheds, wildlife habitats, reducing illegal logging, etc.). Credible forest certifications are encouraged to be used as a verification tool for improvements. Show more
Summary of engagement
The project will work to strengthen market linkages for responsible purchasing and consumption of wood fiber and identify opportunities for investment in forest landscape restoration.
Impact Metrics
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Forest cover
Forest quality
Market incentives
Poverty reduction and livelihood