ABALOBI were invited by Cape Town's V&A Waterfront and SOLVE to collaborate on their 2025 Sustainable Seafood consumer-facing initiative (10-16 June 2025). The concept was to offer a creative platform for engagement for the heavy footfall of shoppers found at the centre court of the V&A mall. ABALOBI contributed to the exhibition by providing twelve original watercolours (commissioned by us to local artist Jared Kruger) of locally caught SASSI 'green-listed' fish species.

We also provided imagery and copy pertaining to the importance of small scale fisheries printed on large panels around the exhibit

Promoters, as well as various team members from ABALOBI's Marketplace were on site during the six day exhibition to engage with the public and answer any questions