The "Fish With A Story" MARKETPLACE Platform
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Published 07. Oct 2024 by lara_mullins in
Lambert's Bay Harbour
'Fish with a Story' Fostering Collaboration Across Borders: Fisher Exchanges in South Africa and Kenya

In a significant cross-border collaboration, Kenyan and South African fishers have united to enhance sustainable fishing practices through the 'Fish With A Story' initiative. This program offers fully traceable, premium quality seafood harvested responsibly by small-scale fishers using low-impact methods.

During a recent exchange in Lamberts Bay, South Africa, Kenyan fishers from the Chale Beach Management Unit (BMU) engaged with their South African counterparts to share knowledge and experiences. They explored how the 'Fish With A Story' initiative connects fishers to markets by emphasising transparency, traceability, and the unique narratives behind each catch.

Through this collaboration, fishers from both countries have learned to:

  • Log and analyse catch data for improved management.
  • Access premium markets by showcasing the sustainability and traceability of their seafood.
  • Collaborate with stakeholders to enhance food security and economic resilience.

The 'Fish With A Story' initiative reimagines the way seafood is caught, sold, bought, and consumed, emphasising the human dimensions of fisheries supply chains. By scanning a QR code, consumers can learn about the species, catch location, method, and the fisher behind their seafood, fostering a deeper connection between consumers and fishing communities.

This partnership between Kenyan and South African fishers exemplifies how shared knowledge and innovative initiatives can drive sustainable practices, ensuring healthier oceans and thriving coastal communities.

For a deeper insight into the lives of fisherwomen involved in this initiative, you might find the following documentary enlightening: Link