Participants in this action area will be seeking to make and/or invest in impactful change through a suite of tools and approaches. These are organisations who have fulfilled their responsible forest management and/or responsible forest product sourcing, and are looking for ways to further address their impact and influence on global forests. In addition to forest managers and buyers, participants may also include financial insitutions and non-forest sector related commercial organisations as investors and implementers of positive forest-based environmental and social outcomes.

Actions in this area include tracking, disclosing, and improving wood product sourcing with the aim to drive markets for sustainable products. These are typically carried out by actors within wood product value chains who are deemed strategic because of a clear link in their sourcing to a priority forest or landscape, or the role they play in connecting credibly certified wood products from production forests to the global market. This may be in addition to improving forest management actions, in the case of some organizations or groups.