We need better transparency — and fast — to protect forests, wildlife and people. Companies that disclose more about their progress and challenges in responsible sourcing can show leadership, build trust and better meet increasing regulatory requirements.

The private sector has a crucial role to play in halting deforestation and increasing healthy, resilient forest landscapes. Strong corporate leadership on forests can be a driving force to complement, demonstrate and accelerate government commitments on nature. Done right, this will provide a crucial breath of fresh air (quite literally) for wildlife, people and the climate. A failure to act will see risks and costs continue to mount for businesses that rely on, or impact on, forests.

For over three decades, WWF has partnered with businesses to raise the ambition of their goals to improve forest management and responsible sourcing of forest products. As with any goals, their effectiveness comes down to implementation and accountability — and you can’t have accountability without transparency. That’s why, when it comes to supply chains for forest products and other products that affect forests, transparency and disclosure are essential.

Read the full Forests Forward blog post, featuring IKEA's Global Wood Supply Map