This project is part of the Forests Forward program by WWF and represents the scope of work implemented by the following participant:
Market Shift – Responsible Sourcing
Actions in this area include tracking, disclosing, and improving wood product sourcing with the aim to drive markets for sustainable products. These are typically carried out by actors within wood product value chains who are deemed strategic because of a clear link in their sourcing to a priority forest or landscape, or the role they play in connecting credibly certified wood products from production forests to the global market. This may be in addition to improving forest management actions, in the case of some organizations or groups.