Founded in 1953, IKEA is a global home furnishing brand. IKEA’s vision is ‘to create a better everyday life for the many people’ and its business proposition is ‘to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them’.

IKEA and WWF have been working together since 2002 to safeguard and manage precious natural resources and transform business for the benefit of people and planet. IKEA ensures that the forests that they source from or own are responsibly managed, with strict requirements, control systems and an emphasis on transparency. Active in 21 countries, the partnership supports responsible forest management, working to transform how forests are valued, protected and restored – even beyond IKEA's own supply chain.