Procter & Gamble’s Family Care business and WWF-US have a focused sustainability collaboration aimed at reducing the environmental footprint of tissue and hygiene products through responsible fiber sourcing and improved forest outcomes. The engagement centers on advancing certified and traceable fiber supply chains (including FSC-aligned sourcing), strengthening sustainable forest management practices in key sourcing regions, and supporting broader efforts to conserve and restore forest landscapes linked to tissue production. It also reinforces P&G Family Care’s broader ambition to integrate sustainability into product design and sourcing decisions while contributing to WWF’s global forest conservation and restoration goals.