Participant in WWF’s Forests Forward programme since April 2022 and currently in the Performance Phase.In this phase, Procter & Gamble Co. and WWF are jointly implementing agreed action plans and demonstrating progress towards the intended outcomes and impacts.
The Procter & Gamble Company (P&G) and WWF collaborate to drive continued improvements in P&G's responsible fiber sourcing efforts, transparency, and monitoring compliance. In addition, we are advancing efforts to secure funding for landscape investments in Nature Based Solutions in the Atlantic Forest biome in Brazil.
Partners in this action area will be seeking to make and/or invest in impactful change through a suite of tools and approaches.Show more
Summary of engagement
The Procter & Gamble Company (P&G) and WWF worked together to plan and design a Forest Landscape Restoration Initiative in the Aracruz, Santa María do Doce river basin, and North of Espírito Santo landscapes in Espírito Santo State, Brazil. Over two years, we identified priority areas, local partners, existing initiatives, and the main restoration opportunities in these landscapes, focusing on water resources recovery and maintenance.