GOODGEAR was established in 2019 by an international group of expedition, technology and media partners with a landmark challenge of the first circumnavigation of the world with the crossing of both poles, without the use of flight.

GOODGEAR is a partnership organisation and actively embraces the involvement of other non- governmental bodies, United Nations agencies and Foundations together with the world’s leading technology companies.

The GOODGEAR Expedition will be recorded and multi-media content will be shared daily and globally across the widest range of broadcast, social and publishing media using the latest capture, transmission and distribution technologies available.

The GOODGEAR brand is a global badge for innovators, scientists, organisations, technology companies and individuals who believe in the power of positive technology and the spirit of adventure that it has always relied on.