Founded in 1953, IKEA is a global home furnishing brand. IKEA’s vision is ‘to create a better everyday life for the many people’ and its business proposition is ‘to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them’.

IKEA and WWF have been working together since 2002 to safeguard and manage precious natural resources and transform business for the benefit of people and planet. Through engagement, innovation and advocacy in 17 countries, the partnership supports responsible forest management, more sustainable cotton, and good water stewardship.