World Wild Fund for Nature

The World Wide Fund for Nature is an international non-governmental organization founded in 1961. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:

  • Conserving the world’s biological diversity
  • Ensuring that the use of renewable natural resources is sustainable
  • Promoting the reduction of pollution and wasteful consumption.

Today, we are part of a growing global coalition calling on world leaders to set nature on the path to recovery by 2030: a New Deal for Nature and People as comprehensive as the global climate deal. This ambitious nature recovery plan is supported by our own global goals and programme of work focused on:

  • Safeguarding the natural world – the oceans, forests, freshwater and rich diversity of wildlife that provide the essentials of life for all.
  • Challenging the two most urgent threats to nature: climate change and food production.
  • Tackling the underlying global drivers for the loss of nature: a financial system that must value nature; a governance system that empowers people to lead on nature protection; and markets where sustainable production and consumption must become the norm.