"Fish with a Story"
A Story on a plate ... Scan a QR code to read the full story behind the "Fish With A Story" you order – learn what it is, where and how it was caught, and most importantly, who caught it. You can even connect with the fisher who caught your seafood. "Fish With A Story" reimagines the way we catch, sell, buy, and eat fish.
"Fish With A Story" widens the lens on sustainability to emphasize the human dimensions of fisheries supply chains.
Our hope is that consumers will become engaged and committed to help elevate fisherfolk, recognize their livelihoods, and partner with them on a journey towards rebuilding their fisheries.
"Fish With A Story" is supplied directly to consumers via a fair and transparent digital marketplace powered by ABALOBI technology.
Our world-first Fisheries Improvement Project integrates ecological, economic and social sustainability.