The Background

Neil Shaw is a video journalist and has been a contributor to The Associated Press for over 20 years. He mostly creates lifestyle and sustainability content as a HORIZON contributor.
The Associated Press has commissioned him to compile a 6 minute documentary about Fyn Restaurant being the first African restaurant to be awarded a global 3 Star sustainability rating, and since responsible sourcing is key to their success, Fyn suggested he also feature ABALOBI in the piece as one of Fyn's most prominent ethical suppliers.

The Process

Chris and Fiona from ABALOBI met with Neil to give him an overview of the ABALOBI story.

Thereafter he requested to observe and film the process of a fresh fish delivery by ABALOBI to Fyn and interview the fisher delivering, which we decided would be Hahn Goliath. The filming began by capturing the offloads from the Cape Bream Branded Fish With A Story Truck with Hahn emphasising the importance of a good cold chain. Then followed the hand over and quality check by the Chef in the restaurant.

Interview questions centred around sustainable fishing practices, the stock status of species we focus on, traceability methods and the Hook2Cook QR platform and how does supplying Restaurants like Fyn contribute to driving change. Hahn also explained how critical it is we have the ability to market directly to top Chefs like Peter Tempelhoff via the ABALOBI Marketplace App

What happens now?

The final edit will be presented to Associated Press for them to circulate around the World press in the coming months.