Project
Reduce the natural forest footprint of fiber sourcing
Global • United States Started in June 2021 Active Sourcing
Summary
Kimberly-Clark and WWF are collaborating to drive continued improvements in Kimberly-Clark's responsible fiber sourcing efforts. The company’s 2025 goal is to innovate its tissue products to reduce their natural forest footprint by 50% while increasing its use of environmentally-preferred fibers (EPF) to 90%.