C-FIP – Community-level Fisheries Improvement Programme in the Struisbaai Linefishery
Post
6 years ago by kara_birkenmayer
Launch of "Yellowtail With A Story"

"Yellowtail with a Story"

"Yellowtail with a Story" from the Struisbaai C-FIP has officially been launched as a brand. These Yellowtail products embody ABALOBI's commitment to sustainability and transparency.

The products are fully traceable, ensuring that consumers know the complete journey behind their meal, including the what, where, when, how, and who involved in its capture. Caught by small-scale fishers using low-impact methods, the Yellowtail undergoes rigorous post-harvest quality control and cold chain checks to ensure excellent quality. All Yellowtail products feature labels with artwork commissioned for ABALOBI.

Conclusions

When buyers choose "Yellowtail with a Story," they are not only enjoying a delicious fish but also supporting fair pricing for fishers and their communities.

This product is available on ABALOBI's digital marketplace and webshop.

Read more at this link.