Global
• United States
Started
in May 2021
Active Sourcing
Summary
Kimberly-Clark and WWF are collaborating to drive continued improvements in Kimberly-Clark's responsible fiber sourcing efforts. The company’s 2025 goal is to innovate its tissue products to reduce their natural forest footprint by 50% while increasing its use of environmentally-preferred fibers to 90%.
Forests Forward is rooted in science, monitoring, transparency and accountability. For full details on the progress of this project, visit the
impact page of
Kimberly-Clark
, where milestones and metrics are recorded.