Background

Kimberly-Clark and WWF are collaborating to drive continued improvements in Kimberly-Clark's responsible fiber sourcing efforts. The company’s 2025 goal is to innovate its tissue products to reduce their natural forest footprint by 50% while increasing its use of environmentally-preferred fibers to 90%. Read more in Kimberly-Clark’s fiber sourcing policy.

Scope of work

Kimberly-Clark and WWF are collaborating to drive continued improvements in Kimberly-Clark's responsible fiber sourcing efforts.