Our Vision and Mission
We envision a world where people and nature thrive in harmony.
The Rainforest Alliance is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities.
Our Team
The Rainforest Alliance’s talented, multilingual, and diverse staff works hand-in-hand around the world with farmers, foresters, businesses, researchers, civic organizations, and governments to meet our shared mission of creating a better future for people and nature by making responsible business the new normal.
Our alliance
Our best hope for a brighter, more resilient future is to embrace sustainability on a systemic and massive scale. That’s why our alliance is built upon a simple, yet powerful idea: When we act collectively, we can create a world where people and nature thrive together.
We partner with farmers and forest communities in many of the world’s most important tropical landscapes—working together to promote land management practices that protect nature while boosting rural livelihoods. We work with companies, big and small, to advance responsible business practices across global supply chains. At the same time, we work with governments and civil society organizations—at both the local and international level—to drive sustainability transformation through strengthened policies. And last but not least, we mobilize millions of individuals to harness their collective power as consumers and make better choices for people and nature.
Our key impact areas
Life on Earth is a delicately balanced web of interdependence. If we are to thrive, we must work together on many fronts to ensure a better future for people and nature. At the Rainforest Alliance, we focus our efforts on four closely connected issues that are vital to global sustainability:
- Forests and biodiversity
- Climate
- Rural livelihoods
- Human rights
Our interventions
Our four main areas of work are all interconnected and have been designed to drive sustainability in the sectors and landscapes where we believe we can make the biggest difference for people and nature:
- Certification
- Landscapes management
- Advocacy
- Supply chain services