Our Mission
Plant native plants that support wildlife.
Re-Wilding Initiative is a non-profit company dedicated to selecting, distributing and planting native plants. Because over half of our wild spaces and species are gone, we are committed to helping the remaining half of nature, by planting more native plants that support all forms of life. This is urgently needed because 85% of all remaining species are struggling to survive due to habitat loss, degradation and fragmentation.

What is rewilding?
Rewilding is a term coined by conservation biologists in the 90’s. One of the main concepts of rewilding is to restore nature by introducing ‘cores, corridors and carnivores’. The goal is to reconnect fragmented natural areas and help them function as they once did before human disturbance. Part of this biologist view of rewilding is to reintroduce apex predators, in order to rebuild fully functioning ecosystems, as described below.

We use the term “rewilding” a bit differently, from a horticulturalist / botanist point of view, and from the bottom up. Instead of apex fauna, we are focused on reintroducing apex flora, using several metrics like plant species native status, Lepidoptera (butterfly & moth) host ‘ranking’, threatened & endangered status and many other considerations.

Our focus is to BUILD wildlife oases in otherwise urban deserts, on roofs.