Williams-Sonoma, Inc.
Participant in the Forests Forward program since January 2022 and currently in the performance phase. In this phase, the organization and WWF are jointly implementing agreed action plans and demonstrating progress towards the intended outcomes and impacts.
Williams-Sonoma, Inc. is participating in Forests Forward under the Market Shift - Responsible Sourcing Action Area in Year 1 and will scope out potential landscape investments in Year 2. Impact areas focus on SDG 12, market incentives for improved forest management.
Action Area
Market Shift – Responsible Sourcing
Actions in this area include tracking, disclosing, and improving wood product sourcing with the aim to drive markets for sustainable products. Show more
Value chain segment
Traded forest-based products
Summary of engagement
Under Market Shift - Responsible Sourcing Action Area, Williams-Sonoma, Inc. will increase FSC sourcing from 2020 baseline from top sourcing countries and develop effective strategies for addressing high-risk products.
Impact Areas
Market incentives
Custom defined
Market incentives
Objectives & targets
Increase FSC-certified furniture volume to 30% by 2025 from 2019 baseline of 18%
Type of action
Responsible sourcing and trade
Planned activities
1. Establish timeline to transition from conventional wood to FSC-certified wood in key product categories to meet 30% goal. 2. Develop action plan for how WSI can expand FSC-certified wood availability in Indonesia, Malaysia, Vietnam, and United States. 3. Explore the potential to incorporate FSC-certified lesser-known species into products.
Monitoring plan & reporting