The Ourika Valley, Morocco, where YSL Beauty has been cultivating a range of ingredients in the Ourika Community Gardens for nearly a decade (such as pomegranate, marshmallow, iris, jasmine, walnut, and saffron) This region lies at the heart of YSL’s beauty sustainability strategy and in the surrounding region, the brand is helping to reverse the effects of desertification in 1,000 hectares (nearly 2,500 acres) of land and contribute to bettering the financial situation for several communities of women.

The Rewild Our Earth program aims to protect and restore 100,000 hectares by 2030 and to safeguard biodiversity in priority areas affected by climate change where YSL Beauty’s ingredients are sourced.