Rewild Our Earth - Canada

Located in the South Okanagan grasslands, the White Lake Basin is home to a diverse community of native plants and animals.
Yet, the area which is a national priority to the conservation of British Columbia's biodiversity,faces today a great threat as grasslands move among the world's most endangered ecosystems.
In cooperation with YSL Beauty Canada's NGO partner, The Nature Trust of British Columbia, each fragrance refill purchase on will be used towards the rewilding of a 50M2 parcel of ecologically threatened land.

The Rewild Our Earth program aims to protect and restore 100,000 hectares by 2030 and to safeguard biodiversity in priority areas affected by climate change.