The Play2SaveThePlanet initiative by Operal https://operal.solutions leverages the high engagement of mobile gaming to create positive environmental impact. The initiative connects the excitement of gaming with direct support for sustainability causes.

Here’s how it works:

Engaging Game Mechanics for Real-World Impact: Players interact with fun, skill-based games, such as Operal's popular match-3 game format. As they progress, their achievements unlock real-world contributions, like funding CO2 reduction or plastic removal efforts.

Successful Track Record: Operal has a strong foundation in creating impactful, widely adopted games. For example, Play2SaveThePlanet follows the model used in a game developed for Switzerland’s largest retailer, which engaged over 5% of the Swiss population. The success of this game demonstrates Operal’s ability to reach large audiences and make meaningful connections between gaming and real-world outcomes.

Scalability with Web3: The initiative leverages blockchain to provide transparency and traceability, ensuring that each in-game achievement tied to environmental impact is recorded and verifiable. This approach is designed to appeal not only to players but also to companies interested in sustainable impact.

Through Play2SaveThePlanet, Operal aims to align brand engagement with positive environmental contributions, offering companies a way to drive loyalty through meaningful, action-based connections.