As the world’s leading conservation organization, WWF works in nearly 100 countries. At every level, we collaborate with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live. Our efforts ensure that the value of nature is reflected in decision-making from a local to a global scale.

P&G is multinational consumer goods corporation. P&G provides branded consumer packaged goods to consumers globally. WWF and P&G have an ambitious partnership to help conserve, restore, and improve the management of global forests.