Jussara in Tupi-Guarani means "the highest/tallest" and is the name of a palm tree from Mata Atlântica that is threatened of extinction.

The first phase of the programme is located in 'assentamentos' in Southern BAHIA, which are attached to different social movements, as well as small private properties. The community is composed of rural workers as well as indigenous and quilombola communities, and urban people who have moved to rural areas to change paradigms and contribute to a positive change in society. The original landscape was covered with Mata Atlântica, however, the region is taken by sugar cane and eucalyptus monocultures, highlighting the importance of regenerative agricultural models.

The proposed models include a high diversity of native species (Jenipapo, Araribá, Jequitibá, Cajá, Guapuruvu, Cedro) intercropped with emblematic products, such as cocoa, Jussara (Euterpe edulis) and Cupuaçu. In its first phase, the Program intends to implement 100 ha of agroforestry systems and forest restoration, as well as benefit 40 families settled in the first and second plot. The Program also targets to strengthen the families' capacities in agroforestry and agroecological agricultural models management and support the development of the products' supply chains, including seeds and seedlings. Jussara Program also have a strong women's approach - which means that it is intended to improve women's livelihood and well-being, through the implementation of agroforestry system, strengthening of support networks and technical capacities.

Jussara Program aims to implement 1.000 ha of agroforestry and restoration, and has the potential to reach more than 171 families, envisioning the enhancement and acceleration of the dissemination of regenerative agriculture in the country.