Project
Rewild Our Earth - Madagascar

Madagascar, the world’s largest island, is among the locations where vanilla and geranium are sourced, ingredients found in YSL Beauty’s Black Opium, Libre, Le Vestiaire des Parfums, and Y fragrances.

YSL Beauty has focused its efforts on the restoration of this area by collaborating with both local authorities and local communities. The initiative includes a permanent monitoring program to ensure ecosystem health. The goal of this program is to restore 400,000 trees by 2023.

Widespread deforestation in this ecologically diverse country has compromised one of the important remaining forest has compromised one of the important remaining forest corridors between two key biodiversity areas: Analamanga and Alaotra Mangoro. The recently established protected area of Anjozorobe Angavo is a remaining primary forest corridor, harboring 558 plant species, 9 lemur species, 34 amphibian species, 36 reptile species and 75 bird species. So far, eight tree nurseries were established and maintained by local community members, grew more than 73,000 seedlings from 33 native species. 24,000 trees were planted across 24 hectares and over 73,000 seedlings from 33 native species were produced in eight tree nurseries

The Rewild Our Earth program aims to protect and restore 100,000 hectares by 2030 and to safeguard biodiversity in priority areas affected by climate change where YSL Beauty’s ingredients are sourced.