The Greenpop Foundation


Who We Are

The Greenpop Foundation NPC is an award-winning registered non-profit organisation (NPO#: 151-411 NPO; PBO#: 930050622) headquartered in Cape Town, South Africa.

Our Mission

Our mission at Greenpop is to get active and not anxious about the state of the planet. This leaning into getting active is for a good reason. By being part of a movement, and taking on the daily grind of creating a place of bright green mindset, you’re able to get yourself into a place of feeling connected with community, seeing what’s possible with collective action and experiencing the many landscape-based projects that have seen huge success.

Our Work

Our work is separated into four main components: Forest Restoration; Urban Greening; Food Gardening; and Environmental Awareness. These four aspects guide our work to restore ecosystems and empower environmental stewards through reforestation, urban greening, food gardening, and environmental awareness projects across Sub-Saharan Africa. Greenpop was founded in 2010 and has since planted over 225,000 trees and educated over 350,000 active citizens across South Africa, Zambia, Malawi, and Tanzania.

Greenpop is a proud environmental partner of 1% for the Planet

Our Beliefs

We believe in (re)connecting people with our planet

We have become disconnected from nature, our beautiful planet and only home. If we (re)connect with nature and each other in meaningful ways, we believe that caring for our planet will become second nature.

We believe in getting active (not anxious) about the future of our planet

There are a lot of doom and gloom messages out there and it makes us stressed out, anxious and even apathetic. We believe that positivity and action are the best ways to motivate change.

We believe that changing the world is fun

When we give back and create value for the earth and our fellow human beings, joy is created – changing our own lives and changing the world. We’re on a mission to have fun and share this joy with as many people as possible.

We believe in making greening POPular

We’re on a mission to popularise environmentalism – making it accessible to everyone, appealing, creative and fun!

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