Procter & Gamble Co.
Participant in WWF’s Forests Forward programme since April 2022 and currently in the Performance Phase. In this phase, Procter & Gamble Co. and WWF are jointly implementing agreed action plans and demonstrating progress towards the intended outcomes and impacts.
The Procter & Gamble Company (P&G) and WWF collaborate to drive continued improvements in P&G's responsible fiber sourcing efforts, transparency, and monitoring compliance. In addition, we are advancing efforts to secure funding for a Forest Landscape Restoration Initiative in the Atlantic Forest biome in Brazil.
Action Areas