Procter & Gamble Co.
Participant in WWF’s Forests Forward programme since April 2022 and currently in the Performance Phase. In this phase, Procter & Gamble Co. and WWF are jointly implementing agreed action plans and demonstrating progress towards the intended outcomes and impacts.
The Procter & Gamble Company (P&G) and WWF collaborate to drive continued improvements in P&G's responsible fiber sourcing efforts, transparency, and monitoring compliance. In addition, we are advancing efforts to secure funding for landscape investments in Nature Based Solutions in the Atlantic Forest biome in Brazil.
Action Areas