Background

Kimberly-Clark Worldwide, Inc. (Kimberly-Clark) is a market leader for responsible fiber sourcing and forest protection. The company’s 2025 goal is to innovate its tissue products to reduce their natural forest footprint by 50% while increasing its use of environmentally-preferred fibers (EPF) to 90%. Kimberly-Clark’s fiber sourcing policy is available here.

Scope of Work

WWF and Kimberly-Clark are working to advance efforts to support historically under-served family forest owners in the Southeastern United States.